In mid-life and later we look different from our young selves, not as stereotypically beautiful. We're no longer the target for the newest fashion. Things are slowly changing, as advertisers understand the consumer power of the mid-life woman. We're now seeing ad campaigns with spokespeople like this:
|Charlotte Rampling is the new face of NARS Cosmetics.|
|Jessica Lange is fronting for Marc Jacobs.|
All for the good. We can't deny we're changing though. Even the priciest plastic surgery won't take away the morning stiffness, or need for reading glasses, or sore feet. We're also changing in positive ways, ways that are becoming more real to me now that age 60 is just a few months away.
Here are some of the trade-offs for me and my 50+ year-old friends:
- We are much more relaxed. "What's the worst that could happen?" has probably already been lived through, or won't be repeated. Heinous hurricane season of 2004 - I'm talking about you.
- We've given away some of our perfectionism. I really truly cannot leave the house without making the bed, still, but I can make it loosely ☺. I can skip eye make-up and feel fine with lipgloss and blush. I don't balance my checkbook to the penny; I round up.
- We know stuff. My teenage nieces are discovering the mystery of boys. Boys, I know all about them. Men too.
- We major in the majors. Broken dishes, leaky faucets, the rogue pimple, a bad meal at a restaurant -- we use our humor to cope and keep on going.
- We know our limits (I won't be a ballerina or surgeon) but keep pushing for more too (I'm taking singing lessons in the new year).
- We aren't easily intimidated, by bankers, doctors, bosses, decorators, or boyfriends. Even a letter from the IRS doesn't scare me anymore; I've gotten those before and lived through.
Cheers to us, a confident, street-smart, style savvy, and unruffled group. Cheers to you!
Here's some love for Marc Jacobs and NARS:
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